SOS, the women-founded interactive merchandising machine operator, has raised $3.4 million, the Boston-based firm introduced Monday (Nov. 15).
“The corporate is fixing the age-old drawback of damaged, out-of-stock tampon machines with a contemporary system and repair that delivers important private care and wonder merchandise from in the present day’s main manufacturers,” SOS stated within the information launch.
SOS had its genesis when co-founders and c0-CEOs Susanna Twarog and Robina Verbeek “observed the alarming absence of high quality well being and wellness merchandise on the workplace and in most public areas,” the corporate stated.
The SOS machine was the reply to this drawback: an IoT-enabled system that delivers individually-packaged merchandise.
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The machines are outfitted with contact screens that provide focused content material and cardless, contactless buying. SOS says it holds 5 patents within the U.S., Canada, Europe and China. Its machines will be present in public areas together with Fenway Park, FLA Dwell Area, Prudential Middle and Boston Kids’s Hospital.
“Our machines rework a second of panic right into a second of empowerment and selection,” stated Verbeek. “We consider that handy entry have to be paired with distinctive merchandise and an elevated retail expertise. ‘Fast and simple’ shouldn’t imply ‘low-cost and shoddy,’ particularly with regards to girls’s well being. Everybody deserves higher.”
Subsequent up, SOS plans to deliver 35 machines to FLA Dwell Area — dwelling to the Florida Panthers — and 5 machines to the Panthers IceDen in Coral Springs. Past that, the corporate goals to develop to new places across the U.S., together with California, Florida and New York.
This funding spherical was led by early-stage investor For Later LLC, with participation from the Khan household, house owners of the Jacksonville Jaguars and Fulham F.C. Additionally within the spherical have been Jerod Mayo, a New England Patriots coach and former participant, Ju Rhyu, founder and CEO of Hero Cosmetics, and a lot of traders from the worlds of actual property, retail, promoting, advertising, sports activities and leisure.