MoneyLion made a transfer as we speak that can assist it catch the attention of potential clients and retain its current ones. The digital financial institution acquired MALKA, a creator community and content material platform, to assist it higher interact with shoppers and join with communities.
MALKA was based in 2012 and works with creators to develop content material throughout digital mediums together with promoting campaigns, authentic branded content material, e-gaming livestreams, podcast sequence, characteristic size documentaries, sports activities illustration, and advertising. One among MALKA’s differentiating components is that it maintains a expertise base of 170 workers in-house with the intention to preserve relationships as a substitute of working with completely different freelancers on completely different initiatives.
MALKA will assist MoneyLion, which already provides MoneyLife content material, in its mission to turn out to be a day by day vacation spot by bringing evergreen content material to coach, inform, and assist clients’ monetary selections. Finally, integrating MALKA’s content material into MoneyLion will assist the digital financial institution’s advertising and brand-building efforts.
“By way of this acquisition, which we anticipate shall be accretive and money move optimistic in 2022,” stated MoneyLion Co-Founder and CEO Dee Choubey, “we’ll now be capable to totally leverage MALKA’s capabilities in order that the MoneyLion model can really stay wherever our clients are investing their consideration.” CMO Invoice Davaris added, “This elementary shift will enable us to personal and never hire the relationships we’re cultivating with new and current MoneyLion clients.”
At face worth, a tie-up between a digital financial institution and a content material creation firm appears a bit odd. The acquisition, nevertheless, will be seen as MoneyLion merely shopping for its personal artistic advertising and content material division. Irrespective of the way you take a look at it, the acquisition is a hat tip to the brand new creator economic system and speaks to how content-driven as we speak’s shoppers are.
MALKA will function independently from MoneyLion and the corporate’s Founder and CEO Louis Krubich and Co-Founder and President Jeff Frommer will proceed to steer day by day operations. “This partnership will enable us to exponentially develop our creator community and have interaction with hundreds of thousands of extra followers,” stated Krubich.
MoneyLion launched in 2013 and provides a full-service platform that delivers cellular banking, lending, and funding options. Earlier this 12 months the corporate teamed up with Zero Hash to launch the power for customers to purchase, promote, and maintain cryptocurrencies. The corporate went public on the New York Inventory Change in September by way of a SPAC merger with Fusion Acquisition Company.
Photograph by Ahmad Odeh on Unsplash